You stay anonymous. Crime doesn't.
We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth.
Advertising Agency: DDB, Toronto, Canada
Creative Director: Todd Mackie, Denise Rossetto
Copywriter: Alan Topol
Art Director: Pete Ross
Account Supervisors: Rico Tudico, Carly Sutherland
Strategy: Lisa Hart
Photographer: Frank Hoedl