Sport can change everything. Help us turn around disadvantaged young lives with the power of sport.
Advertising Agency: McCann, London, UK
Chief Creative Officers: Lolly Thomson, Rob Doubal
Creative Directors: Jamie Mietz, Sanjiv Mistry
Head of Art: Gary Todd
Art Directors: Jamie Mietz, Michael Thomason, Carl Rapp
Copywriters: Sanjiv Mistry, Chloe Grindle
Project Manager: Jo Howes
Photographers: Joe Lang, Charlotte Wright
Planner: Johnny Kanagasooriam
Account Management: Saminder Khaneka, Sam Lewis, Nikki Soin, Russell Perry
Retouchers: Rob McDonald, Dave Callow
Published: December 2013