Bonito becomes bonito flakes. What a successful career, isn’t it!? – Dried bonito shop Suzakiya.
Dried bonito is a name for dried, fermented and smoked skipjack tuna in Japan.
Advertising Agency: Dentsu, Osaka, Japan
Creative Director: Keita Kusaka
Art Director: Kyohei Nomura
Copywriter: Aiko Ishimoto
Photographer: Toshiki Katayama
Illustrator: Hideo Takashima