That's not a big screen. This is a big screen. LG 84-inch Ultra HD TV.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Directors: Guilherme Rácz, Luciano Sorrentino
Copywriters: Lucas Casão, Rodrigo Cunha
Illustrator: KOI Factory
Published: April 2013