“Welcome to Dutchland” is a teaser campaign that is designed to introduce FOX television to the people of the Netherlands. It takes some of the most iconic characters from international movies, television series and football, and puts them in humorous, surprising and typically Dutch situations. The goal is to create a fun clash between international pop culture and specifically Dutch culture that announces the arrival of one of the biggest and boldest TV channels out there.
Advertising Agency: Anomaly Amsterdam, Amsterdam, the Netherlands
Executive Creative Director: Mark Sloan
Creative Director: Zack McDonald
Creatives: Daan van Dam, Bas van de Poel, Justin Blyth
Photographer: Bill Tanaka
Global Creative Director: Richard Mulder
Global Chief Creative Officer: Mike Byrne
Head of Planning: Amanda Feve
President: Hazelle Klønhammer
Business Director: Nicolas Kettelhake
Account Director: Max Firth
Account Manager: Laura Bathurst
Producer: Jordan Spielman
Line Producer: Monique van Klaren
Retouchers: Jan Hibma, Patrick de Bas
Published: August 2013