Shark scales are actually tiny teeth. As if they don't have enough already.
The Secret World of Sharks & Rays.
Advertising Agency: TAXI, Vancouver, Canada
Executive Creative Director: Kevin Barclay
Creative Director / Copywriter: Matt Bielby
Art Director: Tony Hird
Designer: Andrew Passas
Illustrator: Zara Picken
Photographers: Chad Jones, Tony Hird
Account Manager: Amber Foss
Published: April 2013