Unarguably, many mothers' love knows no end. They will sit on fire, burn through mountains, even wrestle with us to save our own lives.
To celebrate them and their fighting for our lives with “little white lies”. This campaign was birthed for Mother's Day to highlight the struggle mother’s face to give their infants medications.
We are top of the food chain through innovation and are battle tested with pro anglers and mother nature herself. Hence becoming one with mother nature and understanding the precision of the hunt. Our products allow you control the game of fishing and give you that extra advantage.
This Campaign embodies that idea. Precision, power, and control allows each angler to become one with the fish. So, we created a product forward ad campaign that utilizes our products to create a variety of salt and freshwater fish built out of the products themselves and its working parts. This campaign is intended to change and evolve to fit messaging, and as time passes. Each fish is composited together one piece at a time and is intended to breakthrough all the traditional visual clutter of fishing publications and is the overall core creative for digital and social product forward advertising in our industry.
Charge gives you a better way to manage your boat’s power supply. The CHARGE Marine Power Management Station is more than just a battery charger, it’s an intelligent power management system that performs the functions that previously needed three different devices to accomplish.
CHARGE automatically monitors your power usage and battery levels to ensure you have the right amount of energy for every accessory on your boat. While you are on the water, it maximizes your power usage. This Campaign was created to promote a new one of kind product to market. We leaned heavily on the concept of a better way to manage the power on your boat.
We tapped into the Humorous side of our demographic with our Core creative and all its elements. While supplementing it with just enough product education to wet the whistle and create a buzz with this new innovative product.
2022 presidential election: with record-breaking abstention rates, ogilvy gives a voice to isolated seniors for the society of saint-vincent-de-paul.
Our seniors are the record holders in terms of abstention: Not by choice. 1/3 will be incapable of going to the polls, many of them being left alone, abandoned by society and therefore also by the greatest symbol of it, our democracy.
Parents are increasingly sharing images of their children on social networks.
Sexual predators are looking for images of minors on social networks to divert them in a pornographic way or to contact them for malicious purposes (sextortion, revenge porn, harassment...).
We alert parents to the risks of misappropriation of images of their children published on social networks and to raise awareness of the general public to the scourge of cyberpedocriminality.
Anxious about the climate and social crises, young people are looking for ways to act. Socially responsible investment by the Secours Catholique investor association is one of them.
Make young savers our new saviors by featuring them in stained glass windows inspired by traditional religious art.
We had the opportunity to create full annual strategic posters for Mall of Qatar, communicating their seasonal events and promotions. It was an interesting challenge to maintain a consistent art direction throughout the whole year, displaying their brand identity color palette combined with golden elements, reflecting luxury and modernity. Each visual was considered to be the main key visual for every event to be displayed across all channels
Halls was facing a problem about Millennials - they don't buy cough drops until they need them. How can we change that behavior?
The insight that solved this case was: We never like the feeling of embarrassment, especially when that feeling comes second-hand.
In the end it was decided to take a humorous approach to make Halls relevant to a younger generation and to showcase how coughing can be awkward during one's family photo moments. With this awareness campaign, it becomes clear that you will know that you can prevent any cough if you have Halls just in case.
The bones are the foundation of everything we do. And as such, they tell a story about who we are, what our dreams are, and what keeps us going. For a person battling cancer, those things are so incredibly important. They provide the motivation to get up and fight every day.
Afia Corn Oil is the leading brand in the cooking oil category. They wanted to change the way consumers perceive cooking oil and steer it away from being an unhealthy ingredient. We have developed a series of key visuals that demonstrate different profiles of people based on the ingredients they use to cook their favourite dishes, and right at the heart of each set of ingredients is a Afia bottle, pumping up the taste and quality of whatever meal being prepared.
To encourage people of the Europe and other countries to help and support Ukraine, an Ukrainian creative agency Looma, launched a fundraising campaign.
To bring to light the horror of Russian war crimes, we portray the real victims of the Bucha massacre and other cities closer to Europeans – right in their cities.
The media campaign is aimed to gather funds for the Ukrainian Armed Forces and protection of civilians. You can find all the information and make a donation at https://war.ukraine.ua/donate/
MSP Steel, an Integrated Iron and Steel company based out of Chattisgarh, India, has a vision of being ‘the most admired nation builder’. MSP structural steel, partners in developing projects like bridges, flyovers, electric poles, communication towers, automobiles and many more to support the lives of billions of people. Objective was to create a unique visual impact that helps register MSP Structural Steel in the minds of people. While most brands would showcase their mega projects, but we used the creative device of human acrobatic formation to create infrastructural projects that impact and support the lives of people. This goes a long way in showing that nation building, is more than building structures, it is about building lives.
Sherpa, is the leading brand of probiotics for dogs in Mexico, whose formula offers multiple benefits for them. It is clinically proven that the intake of these supplements keeps the intestines, colon, stomach, immune system and digestion in general in dogs in good working order.
Basically, it makes your best friend a great friend by keeping him healthy and strong, and this is the drive of the campaign, which revolves around these graphics, and has been adapted to POP materials, and digital ads.
IDEX makes safety equipment that helps firefighters do their job faster with more efficiency.
On Easter, Christians remember Jesus’ resurrection from the dead. Most believers readily profess that Christ’s triumph is the foundation of the gospel.
We created this ad to depict how the good news of Christ’s resurrection would have been announced 2000 years ago, and the relevance of the good news in the course of humanity.
The Easter celebration is about the sacrifice and resurrection of Christ. This Idea takes inspiration from the tomb opening that symbolises the resurrection of Christ and the numerous blessing and forgiveness that came with it.
Switch TV provides linear channels you can consume from your mobile phone or tablets, accessing it anywhere and anytime.
The idea behind our campaign is to bring to life two elements at once:
The live TV layer comes to life with a frameless TV shape only composed by the action and type of content you could be watching. And the versatility of it, showing people enjoying Switch TV in the most random of spots since it’s Live and can be accessed anywhere and anytime.
We have adapted that thinking to three different fields of channels one can enjoy, Sports, Animal documentaries, And action movies with a Sci-Fi twist.
Knacki knows how kids like their veggies in quirky new plant-based print campaign by Ogilvy Paris. Herta, the #1 French delicatessen meat brand, creates a plant-based sausage that looks, tastes and acts like the Knacki hotdogs kids love most.
Meet: the giraffe, the dog, the octopus, and the butterfly. The creative solution is a series of fun and kid appealing balloon animals made of Knacki plant-based hotdogs. At first glance, the visuals may appear to show animal shaped balloons; but, after studying further, the eye transforms the visuals into what it really is. And the line reads: “Veggies, like kids love them”. Claiming that - just like kids love balloons - they love these plant-based hotdogs. Or, perhaps at first glance, you’ll see hotdogs and then the balloons. That’s the beauty of it. They are equally appealing.
On many occasions there are indirect witnesses of child abuse but they decide not to take action because they think they may be wrong or minimize the action.
The reality is that the only people who can take action are those outside the problem. However, many times people out of fear or indifference do not denounce child abuse even when they hear about it up close.
We commemorate the international day against child abuse by launching a campaign to raise awareness about the importance of "Don't look the other way" what happens behind those walls scares us all and there is no reason to let it go.
PSA campaign for Don't drink and drive.
Most citizens of Georgia are not informed that the country has an anti-discrimination law that also applies to employers.
For a burn victim, being in a public place often means being observed, stared at. Their appearance attracts stares that all too often make them feel like a "freak" that is being overwhelmed by all those eyes. And yet...
The monster isn’t always the one we think.
What if the monsters are the ones who stare at these burn victims, stare at them or point at them when they see them, making themselves partly responsible for their isolation ?
Through a poster campaign deployed throughout France in mid-April and also relayed on social networks, the Burns & Smiles association and TBWA\Paris want to denounce, or at least make people think about, the look that burn victims must face as soon as they are in society.
According to statistics, sharks only kill 10 people a year. Mosquitoes, on the other hand, are responsible for 725,000 human deaths each year. That makes them the deadliest creature on Earth.
Let’s double the efforts to spread awareness, provide adequate healthcare and rid the world of Malaria, a disease that massively accounts for the loss of human lives.
Print campaign that celebrates the craft and artistry of billiards, and those who do it beautifully.
To support Ukraine in difficult times of war, the most popular advertising media 'Adweek' released a special issue 'On Ukraine, by Ukrainians', the funds from which will go to help Ukrainians.
We decided to join Adweek`s initiative and created the 'Ukraine is our Earth' project in collaboration with the Weiden+Kennedy Amsterdam agency. This work is based on one of the most famous photographs of the Earth, taken by NASA in 1990, and the iconic speech of astronomer Carl Sagan 'Pale Blue Dot', which he dedicated to this image. Inspired by Sagan's work, we created a tribute to his speech to tell the world how every Ukrainians feel now. The rethought manifesto was renamed to 'Pale yellow-blue dot' and became a powerful message of Ukraine to society. In the text, the pale dot that was originally the Earth became Ukraine. And the yellow ray against the blue sky turned into a visual symbol of hope that Ukrainians do not lose despite the dark times.
With the aim to raise awareness about the importance of not drinking alcohol when driving, “Drinks lie” campaign was created by Hyundai and Arena by Havas, and it is composed of graphics that reflect the effect that occurs when driving under the influence of alcohol.
BMW believes in an all-electric future. To demonstrate this, we wanted to use real pictures of abandoned gas stations that have been eaten up by nature, presenting the future we want to bring with our all-electric BMW iX and showing why we’re going back to nature.
Aimed at urologists, the "Aquarius" campaign brings associations and metaphors to alert this medical class about how harmful it can be to not refer patients with suspicion or symptoms of prostate cancer to an oncologist.
Just like in an aquarium, trapping the patient in a treatment that doesn't give them access to the most advanced drugs or therapies can make a better life or even survival impossible.
The messages of this campaign reinforce this idea, bring the necessary sense of urgency to the subject and supported by data, encourage urologists to act correctly in these cases.
