Society for Community Organization: Cubicle Dwellers, 2

February 4, 2013, 6:28 am

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Hong Kong ranked the freest economy for 18 consecutive years.
Over 100,000 people live in only 40 square feet of space. With so little room, a folding chair is used as a desk, a place to rest and as a dining table. While our city seems prosperous, many people still live in unacceptable conditions. Please scan the QR code and send your petition to the government. Find out more at soco.org.hk and make a change.

Advertising Agency: Publicis Hong Kong
Executive Creative Director: Mark Birman
Creative Directors: Kwong Chi Kit, Terry Cheng
Art Directors: Kwong Chi Kit, Dave Ho
Copywriters: Terry Cheng, Kerwin Choy
Photographer: Benny Lam
Retoucher: Henry Chan
Published: December 2013

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Society for Community Organization: Cubicle Dwellers, 3

February 4, 2013, 6:28 am

≫ Next: Society for Community Organization: Cubicle Dwellers, 4

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Hong Kong is listed as one of the safest cities in the world.
Property owners illegally restructure normal-sized apartments, dividing them up into tiny rooms. They reset the floor drain outlets, remove main walls and alter fire escape routes. This situation is a reality for over 100,000 people. While our city seems prosperous, many people still live in unacceptable conditions. Please scan the QR code and send your petition to the government. Find out more at soco.org.hk and make a change.

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Society for Community Organization: Cubicle Dwellers, 4

February 4, 2013, 6:28 am

≫ Next: Society for Community Organization: Cubicle Dwellers, 5

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Hong Kong is among the most competitive business environments in the world.
Over 100,000 people live in cubicle apartments measuring only 40 square feet. These spaces are overcrowded, sometimes with entire families living in one room. They have no choice but to use these tiny spaces as a living room, bedroom, kitchen and study. While our city seems prosperous, many people still live in unacceptable conditions. Please scan the QR code and send your petition to the government. Find out more at soco.org.hk and make a change.

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Society for Community Organization: Cubicle Dwellers, 5

February 4, 2013, 6:28 am

≫ Next: Canadian Breast Cancer Foundation: Motorcycle

≪ Previous: Society for Community Organization: Cubicle Dwellers, 4

Hong Kong has $650 billion of fiscal reserve.
The price of housing is at an all time high in Hong Kong. Over 100,000 people are unable to afford adequate homes. Among them are elderly individuals and other socially vulnerable groups who have no choice but to live in these tiny 40-square-foot rooms. While our city seems prosperous, many people still live in unacceptable conditions. Please scan the QR code and send your petition to the government. Find out more at soco.org.hk and make a change.

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Canadian Breast Cancer Foundation: Motorcycle

February 4, 2013, 8:07 am

≫ Next: Canadian Breast Cancer Foundation: Tennis

≪ Previous: Society for Community Organization: Cubicle Dwellers, 5

Advertising Agency: Idea Studio, Toronto, Canada
Creative Director: Bruce Sinclair

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Canadian Breast Cancer Foundation: Tennis

February 4, 2013, 8:07 am

≫ Next: Canadian Breast Cancer Foundation: Paddle

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Advertising Agency: Idea Studio, Toronto, Canada
Creative Director: Bruce Sinclair

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Canadian Breast Cancer Foundation: Paddle

February 4, 2013, 8:07 am

≫ Next: Canadian Breast Cancer Foundation: Surf

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Advertising Agency: Idea Studio, Toronto, Canada
Creative Director: Bruce Sinclair

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Canadian Breast Cancer Foundation: Surf

February 4, 2013, 8:08 am

≫ Next: Canadian Breast Cancer Foundation: Hockey

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Advertising Agency: Idea Studio, Toronto, Canada
Creative Director: Bruce Sinclair

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Canadian Breast Cancer Foundation: Hockey

February 4, 2013, 8:08 am

≫ Next: Jeep Grand Cherokee: Giraffe

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Advertising Agency: Idea Studio, Toronto, Canada
Creative Director: Bruce Sinclair

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Jeep Grand Cherokee: Giraffe

February 4, 2013, 10:43 am

≫ Next: Kit Kat: Parents

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The New Jeep Grand Cherokee with Quadra Lift adjustable ride height.

Advertising Agency: Republik, Auckland, New Zealand
Creative Director / Art Director: Andrew Sims
Copywriter: Duncan Blair
Account Director: Heath Boot
Retoucher: Peter Barker

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Kit Kat: Parents

February 4, 2013, 1:44 pm

≫ Next: Kit Kat: Girls

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Sometimes all it takes is a good break.
Have a break. Have a Kit Kat.

Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Seyoan Vela
Regional Creative Director / Art Director / Illustrator: Adham Obeid
Copywriter: Carl Mallia
Account Director: Ebru Goksu
Planner: Prabhakar Iyer

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Kit Kat: Girls

February 4, 2013, 1:44 pm

≫ Next: Kit Kat: Boss

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Sometimes all it takes is a good break.
Have a break. Have a Kit Kat.

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Kit Kat: Boss

February 4, 2013, 1:44 pm

≫ Next: Eurostar: Transfer

≪ Previous: Kit Kat: Girls

Sometimes all it takes is a good break.
Have a break. Have a Kit Kat.

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Eurostar: Transfer

February 5, 2013, 5:56 am

≫ Next: Norwegian Airlines: From Cold To Hot, 1

≪ Previous: Kit Kat: Boss

David Beckham is joining Paris St Germain! Eurostar and its agency CLM BBDO thought they’d celebrate England’s most famous soccer player’s arrival in Paris in their own way. As Becks announced that his salary would go to charity, the print ad poked fun at the ridiculously low transfer price: 88 euros. The price of a London-Paris return by Eurostar!

Advertising Agency: CLM BBDO, Paris, France
Executive Creative Director: Matthieu Elkaim
Creative Directors: Benjamin Marchal, Olivier Lefebvre
Copywriter: Vincent Cusenier
Artistic Director: Lucie Valloton
Assistant: Julia Deshayes
Managing Director: Julien Lemoine
Account Director: Jonathan Serog
Account Advertiser: Joy Arfi
Planner: Guillaume Martin
Published: February 2012